![](https://images.squarespace-cdn.com/content/v1/6182dd95e5fdbc6150316409/1703443534270-4Y8CO95GPE81WW5TO6BX/Anthony+Konigbagbe+-+ITA+02.jpg)
ITA
Director
2023, Created with ITA
The Summer Called You is a short-form video project that explores the brand’s philosophy of leisure "that is slow and beautiful. Leisure acted out every day. Leisure that is for everyone".
Konigbagbe directed and edited a series of vignettes that demonstrate ITA's new & existing product offering as well as bring the ITA’s brand story to life through a pair of protagonists who pursue and enact that power of leisure. A leisure that purifies those who seek it out through; a return to joy, to nature, to wellness, to freshness and to immaculate concentration of mind.
![](https://images.squarespace-cdn.com/content/v1/6182dd95e5fdbc6150316409/1697838180080-L1NK3R1G22HAD11KK6NV/Anthony+Konigbagbe+-+ITA+01.jpg)
ITA
Director
2023, Created with ITA
The Summer Called You is a short-form video project that explores the brand’s philosophy of leisure "that is slow and beautiful. Leisure acted out every day. Leisure that is for everyone".
Konigbagbe directed and edited a series of vignettes that demonstrate ITA's new & existing product offering as well as bring the ITA’s brand story to life through a pair of protagonists who pursue and enact that power of leisure. A leisure that purifies those who seek it out through; a return to joy, to nature, to wellness, to freshness and to immaculate concentration of mind.